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They can sell directly to customers through their website or sign up with independent sellers like I Love Typography, Fontstand, or Village. But most solo operators will at least consider entrusting their work to large e-commerce platforms like Adobe Fonts or Monotype, who have armies of sales and marketing people on staff.

Type designers also earn money from custom commissions. Big brands, newspapers, magazines, and large corporations have the budgets to order bespoke typefaces. Nick Shinn , a veteran type designer who runs a leading Canadian type foundry, has tried it all.

On the other hand, those who sign up with large foundries can reach many more customers. But as more foundries have entered the game, marketing has become more and more sophisticated and aggressive. Founded in as a manufacturer of printing equipment, Monotype transformed its operations to keep pace with the evolution in communications and media over the decades.

Monotype also owns the popular e-commerce sites Fonts. Monotype has been heavily promoting a subscription-based model that gives users access to a library of fonts for a flat fee.

It also makes a significant chunk of its earnings from brokering enterprise licenses with big corporations and brands. In his August assessment of Monotype, published shortly after the company accepted the buyout offer from HGGC, industry consultant Mark Hahn wrote:.

This is not a story of a distressed company, far from it. Ninan Chako , its newly appointed CEO, is a tech executive who ran a travel-services company before he was hired by Monotype. He replaced Scott Landers, an accountant, who managed Monotype for 13 years. And sacking tenured employees was considered a cost-savings measure. Toshi Omagari is among the Monotype type designers who were laid off last year. He recounts a clip of Steve Jobs in a interview explaining how the reign of sales personnel a.

An expert in video game fonts , Omagari occasionally picks up freelance assignments from his former employer but is glad to be out on his own. It reads:. Each acquisition is different, and we have been fortunate to benefit from [a] myriad of talent that have come to us as part of previous acquisitions. None of the studio founders has stayed on. If we want to support creativity and type design, we need to support the independent foundries wherever they are.

Part of the bargain is that we love what we do. I hope to see different models when people are ready to retire or move on. Meanwhile Shinn, the Canadian type designer, is ready to sell to Monotype. By providing your email, you agree to the Quartz Privacy Policy. Skip to navigation Skip to content. Discover Membership. Editions Quartz. Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support.

Microsoft Typography group researches and develops font technologies and supports the development of OpenType fonts by independent type vendors. Develop fonts, find existing fonts, and license fonts from registered vendors. Skip to main content. This browser is no longer supported.

Download Microsoft Edge More info. Microsoft Typography documentation Microsoft Typography group researches and develops font technologies and supports the development of OpenType fonts by independent type vendors. Microsoft Typography Develop fonts, find existing fonts, and license fonts from registered vendors.